Just when we thought it couldn't get any easier, now a company called Bonaverde has come up with a machine that will not only grind and brew our coffee, but roast it as well. The new technology "allows the consumer to carry out the entire process of making coffee," (except for the actual growing taking place on the farms and carried out by those native to the area). The press release quotes the founder of the company responsible for the new technology -- Hans Stier -- who says the machine in question gives consumers more control than they had in the past; not only can they choose the brand they prefer, consumers will be able to control where their coffee comes from as well."Consumers want greater transparency in the coffee market across the entire value chain," the press release quotes Mr. Stier as saying. "Our concept is a complete shift away from the established market." Customers using the Bonaverde product will allow them to buy directly from a network of farmers all over the world, eliminating the need for middlemen.
Bonaverde is using a public funding method known as the "Kickstarter Campaign" that the company hopes will lead to sufficient start-up money for the business to develop. To learn more, visit the web site www.kickstarter.com.
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