Wednesday, December 30, 2009

Coffee Freshness is Timothy's Hallmark

Last week I paid a visit to Timothy's Coffees at one of their locations at a local mall. As I was ordering, I inquired about their roasting methods. I was told that their coffee was roasted once per week at a local roasting plant and delivered from there to the kiosk where the coffee was sold. "You'll like it," I was informed with a smile. And indeed, the coffee (I had the Breakfast Blend) was superior to most of the blends to be had out there.

Founded in 1975, with headquarters in Toronto, Ontario, Canada, Timothy's operates close to 100 restaurants across Canada. Over 100 million cups of Timothy's coffee are served annually worldwide. Through a master franchise partner, Timothy's opened its first overseas coffee shop in Seoul, in the Republic of South Korea on May 19, 2007. Since being introduced there, Timothy's has become a significant player in the specialty coffee market, which has grown to 27 per cent of the 1.9 billion Korean coffee market (Korea is the eleventh greatest consumer of the specialty coffee market in the world.)

In 2002, Timothy's purchased mmmuffins Canada Corporation (mCC), which is made up of Levain World Bakery and two significant retail concepts: mmmarvelous mmmuffins and Michel's Baguette Bakery Cafe. This acquisition fulfilled Timothy's expansion plans and helped heighten its profile in North America. Today, Timothy's continues to operate Levain World Bakery and over 40 mmmuffins restaurants, as well as 14 Michel's Baguette in Canada.

Timothy's World Coffees is available in convenient pre-measured packages for commercial drip brewers. According to their web site, Timothy's coffees are sealed in fraction packages that are nitrogen flushed to lock in flavour freshness.


No comments: